Smashing the digital marketing delusion: Mark Ritson
Melbourne Business School professor Mark Ritson gives a reality check to marketers obsessed with areas like social media and digital video, and smashes the imaginary divide between digital and traditional media. Read full article here: http://www.newsmediaworks.com.au/chorus-grows-against-blind-embrace-of-digital/ Footage courtesy of the Australian Association of National Advertisers. Full lecture here: https://www.youtube.com/watch?v=IJF7C1jvjXM
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