Bitrix24 vs HubSpot: an honest comparison

HubSpot is a polished inbound-marketing platform; Bitrix24 is an all-in-one CRM, collaboration, and automation suite. They compete on CRM, but they are different shapes of product.

Summary in one table

Bitrix24HubSpot
Pricing modelFree plan; flat per-user tiersFree CRM; paid marketing/sales hubs, per-contact costs grow
Included toolsCRM, tasks, docs, telephony, automation, intranetCRM plus marketing, sales, service hubs (add-on priced)
On-premiseAvailableNot available (cloud only)
ArabicFull Arabic interfacePartial Arabic support
Best forAll-in-one teams that want one platformMarketing-led teams deeply invested in inbound

Last verified: 2026-08-07. Pricing changes; check hubspot.com/pricing.

When HubSpot is the better choice

If your company is marketing-led, with a team that lives in HubSpot’s content, email, and reporting tools, and you have the budget for its hub pricing — HubSpot is genuinely excellent at that job. Do not switch for the sake of switching.

When Bitrix24 wins

  • You want one platform for CRM, tasks, docs, and telephony.
  • HubSpot’s per-contact pricing is getting expensive as your list grows.
  • You need Arabic or on-premise — neither is a HubSpot strength.
  • You want automation and intranet features without hub add-ons.

Migration path

Moving from HubSpot? See switch from HubSpot — we migrate contacts, deals, and history.

FAQ

Is Bitrix24 really cheaper than HubSpot?

For comparable CRM+automation scope, usually yes — Bitrix24’s flat tiers include more tools. Model your actual usage before deciding.

Can we keep our HubSpot marketing tools and use Bitrix24 for CRM?

It is possible, but you lose the single-source-of-truth benefit. We can advise on your specific split.