http://www.fanaticsmedia.com Daily Marketing Advice: Day 8 out of 30 Mark Fidelman explains why most celebrity marketing campaigns are not ROI friendly and why influencers have bigger bang for the buck. According to an internal TapInfluence data analysis working with Celebrities on an ROI basis is dumb, while working with high engagement influencers is much smarter […]
Mark Fidelman interviews Harry Arnett, Senior Vice President of Marketing at Callaway Golf about his revolutionary hit Golf Web TV show called Callaway Live. Catch Harry Arnett on his Callaway Live Show https://www.youtube.com/watch?v=SD98LmEaX9A Show Notes: If Red Bull Gives you wings, then Callaway gives you drive Amazing set, that started as a talk show. Let […]
http://www.fanaticsmedia.com/contact-us Mark Fidelman interview Dylan Hart of Household Hacker who has 4 Million subscribers for his very popular YouTube Channel Influencer & Advocate TV Episode 2 New Videos Every Wed at 11am 1. What makes your channel great? 2. the history of the channel and background on you 3. What brands would you love to […]
http://www.fanaticsmedia.com You Don’t know Shit about Influencer Marketing So Stop Pretending you do You may have seen the headlines The “Influencer” Economy Is Collapsing Under the Weight of its Own Contradictions by Andy Cush Cush’s experience in the area? Well he was a music intern and a music app blogger before Gawker. Certainly has the […]
http://www.fanaticsmedia.com If you’re using impressions as your main KPI to either measure the success of a campaign or to pay an agency for obtaining them for you, you’re not being smart. I realize I may have just insulted a lot of people, but as a marketer you need to know how it really works in […]
Recent Comments