McKinsey Capability Center (MCC) Munich: digital marketing
An introduction to the Digital Marketing and Online Sales Learning Module Learn more: https://capability-center.mckinsey.com/locations/mcc-munich
An introduction to the Digital Marketing and Online Sales Learning Module Learn more: https://capability-center.mckinsey.com/locations/mcc-munich
Younger generations think of their phone as their hub for communication and documentation of experiences. It’s common to see the audience of a concert recording, taking pictures and immediately sharing what they experience live. T-Mobile decided to take advantage of that behavior, allowing Calle 13 fans to record their experience at the concert via mobile […]
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