This video will show you all you need to know about how to rank YouTube videos. Especially, you’ll see how to optimize your content around YouTube’s 5 key ranking factors. http://www.risemarketer.com/go/yt-free-course
The best way to get more exposure on YouTube and grow your channel/brand is to optimize your video for the search engines. Another word for this is Search Engine Optimization. Furthermore, this strategy can help your video get recognized by Google and YouTube’s ranking algorithm to rank your content higher in the search results for keywords and search terms.
By doing this, you will start accumulating a lot more views and traffic to your Youtube channel, because more people are exposed to your content. This is what’s great with how to rank your Youtube videos high on the search engines. A great part about this, is that the traffic you accumulate is mostly organic, and happens passively, so you can build your Youtube channel without you physically being there all the time to manage it.
The 5 most essential factors for ranking your videos are:
1) Market Research – Before you even get started with making your YouTube video, make sure to do your market research and keyword research first. What’s the point of making a video, if no one is even searching for it. The best ways to accomplish this is by using the Google Keyword Planner or using a third party software called LongTailPRO. Both tools can be used to find keywords that are already being searched on a daily basis, and also help you find good keywords that are not as competitive.
2) Unique Content – Content is KING in YouTube. You have to make sure that the videos that you are creating can be entertaining, informational, and are impactful to your audience. This will last you on the long run, because you can build your own list of subscribers that will want to see your videos after you upload them
3) Video Retention – The amount of views that a video gets is no longer a major contributing factor on ranking your YouTube videos online. Since this can be easily manipulated, Google and YouTube have changed the algorithm to track how long and how often a video is being watched on YouTube. This forces the best content to rank higher on the search engines, and truly serve the audience searching for specific sets of keywords
4) On-Page SEO – This factor entails the communication between your video and Google’s search bots to categorize your video. You have to make sure that your video is fully optimized for the algorithm to rank your YouTube video properly.
5) Video Engagement – The audience engagement on your videos are tracked through analytics by Google to see how well your video performs in the YouTube space. This is a very important ranking factor, because it shows how interactive and authentic your content inside the videos are. Likes, comments, shares, and subscriptions driven by your videos are tracked.
These are the key factors on how to rank YouTube videos
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